The government has launched its campaign to promote the national switch to digital television, or digital switch over.
Broadcasting Minister Jonathan Coleman unveiled details of the "Going Digital" campaign, which includes a website (goingdigital.co.nz) and a freephone helpline (0800 838 800) so people can get the advice they need about switching to digital TV.
The government announced in September that New Zealand will make the switch, region by region, to digital television by November 2013, beginning with Hawke's Bay and the West Coast in September 2012.
"Over the coming months, 'Going Digital' will be working with local communities to ensure viewers know where to turn for advice," Coleman said.
Coleman said 71% of New Zealand households are already watching digital television through either Freeview, Sky or TelstraClear.
Households that have Freeview, Sky or TelstraClear are already set for digital switchover. Other viewers do not need to buy a new television to make the switch, but may need to buy a set-top box and possibly a new aerial or satellite dish depending on what equipment they currently have and where they live.
''In just under three years New Zealand will have completed the transition to digital television and today's launch is the start of high profile campaign to ensure that transition goes as smoothly as possible," Coleman said.
Source http://tvnz.co.nz/technology-news/digital-tv-switchover-campaign-underway-3931321
There has been no announcement yet on a television campaign, but we expect it to begin early 2011.
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